New Monterey/Salinas Photography website
After 3 years, I have finally redesigned my photography portfolio. Most of the images have been updated and they blow up to full-screen. It contains unpublished photos and my most recent projects.
The site can be viewed at:
www.chuckcasella.com
5:30-9pm, Saturday, October 17th at The National Steinbeck Center
What is this doing in the Steinbeck Center?
Non Profit Media Release
For Immediate Release
CONTACT:
Colleen Finegan
Interim Executive Director
colleen@steinbeck.org
831-775-4724
SALINAS, CA (October 7th, 2009) When Chuck Casella, a board member at Dorothy’s Place Hospitality Center in Salinas, California approached the National Steinbeck Center located at One Main Street in Salinas, California about doing an exhibition featuring skateboards, he wasn’t expecting such an enthusiastic response. What do the National Steinbeck Center and Dorothy’s Place have in common? Community and culture. Focus on subcultures marginalized by the mainstream. Together, these two institutions feed the mind, body and spirit of all members of our community.
Do you want to see and hear how lives have been transformed by the work of the National Steinbeck Center and Dorothy’s Place Hospitality Center? Be a part of the closing reception and program for the “What the Deck?” exhibition, on Saturday, October 17th beginning at 5:30 PM at the National Steinbeck Center. Hear from the artists themselves about their personal journeys and why they felt compelled to offer their hard work and creative spirit to elevate the disenfranchised and marginalized through the work of these unique cultural icons.
Dorothy’s Place, providing opportunities and hope for the poor and homeless and the National Steinbeck Center, honoring the legacy of native son and Nobel Laureate John Steinbeck, share a common vision: that all cultures should be treasured and that expressions of the human condition, especially those out of the mainstream, can be appreciated when brought into the light. More than a mere exhibit of vastly different media on skateboard decks, the October 17th event allows the visitor to participate in the celebration of the skateboard subculture and actually own the art by financially supporting the two divergent organizations with the similar vision. They will be encouraged by the program’s keynote speaker Michael Osborne, President and Creative Director of the San Francisco-based graphic design firm, MOD/Michael Osborne Design, Inc., which has created some of the most memorable packaging, corporate identity, and retail design solutions for clients that include Gymboree, Williams-Sonoma, Safeway, numerous wineries, and the U.S. Postal Service. Osborne, who designed several of the skateboards currently on exhibit at the National Steinbeck Center, has become a national leader known for his advocacy of the graphic design industry’s partnership with non-profit organizations. After many years of working pro-bono with many non-profit clients, Osborne recognized that there was a real need for sustained support for his non-profit clients. As a result, he developed a plan to create a separate non-profit design firm that would provide services for charity-based non-profit groups. And so, this new model design firm, Joey’s Corner, a non-profit 501c3 organization, was founded with an “Ideas that Matter” grant in 2006. Joey’s Corner honors the life of Michael’s deceased son, Joseph Michael Osborne. “There is nothing more gratifying than designing projects for dedicated, hard working non-profit organizations doing the most important work in the world, with the most incredible people I’ve ever met,” said Osborne.
A “Sappi Ideas That Matter” grant in 2007 was the beginning of “What the Deck?”. Local graphic designer Chuck Casella, inspired by the work of Michael Osborne, asked if he could purchase blank skateboard decks with a portion of the grant, to create a fundraiser to feed homeless people. When given the green light by Sappi, he brought the concept of a skateboard art exhibit to the National Steinbeck Center and recruited several ‘street’ artists to participate, as well as nationally and internationally renowned artists like David Ligare and Tom Davies.
The exhibit opened on September 19, 2009 with a extraordinary surprise: record numbers of excited enthusiasts flocked through the doors to be the first to see the exhibit. Museum curator Deborah Silguero commented, “We’re overwhelmed with energy! This is the most diverse group of museum visitors we’ve seen here in recent years – over 600 came through the exhibit in three hours. We just didn’t expect it.” Patrons were joined by many of the contributing artists and live art demonstrations.
Come and be inspired by the generous contributions that these artists have made, enjoy food and drink, speak with the artists and then place your bid at the auction to participate in the liberation of the marginalized though the work of these new partners in social change. Those that can’t be at the National Steinbeck Center on Oct. 17th can participate by bidding on-line. These unique collectible art pieces are available at every price point. See the bidding details below to make an offer today. Several of the most impressive pieces will be converted to a live eBay auction that runs through Oct. 17th if not sold prior to October 14th.
Together we can make a difference. Don’t miss out on this unique opportunity to share in a celebration of art and the resilience of the human spirit, and a chance to take home a piece of art that will help you share this story for years to come.
Less than 24 hours until the big auction. The photos below are the two decks we submitted in the What The Deck? Art Show in Salinas. The Evel Knievel Deck was inspired by my experiences growing up as a child and believing that anything was possible. The other deck “Cookin’ up love” was made to represent all of the things that Dorothy’s Place offers to it’s guests. The deck displays and overwhelming amount of objects from socks to cooking utensils.
Hand-painted skateboard decks
2009 Monterey Photography Calendar
My 2009 “A Day In Monterey County,” calendars have just arrived from Casey Printing. Once again Casella Creative and Casey Printing collaborated to create one of Monterey’s coolest calendars. The concept behind the project was to traverse across the county photographing from sunrise to sunset. The landscape photos range from lesser known spots like the beautiful foothills of Greenfield to the grand vistas of the coast. We wish to show the diversity and splendor of one of California’s most magnificent counties by using design, photography and high-end production. Beside photos, what makes this calendar unique is it’s small footprint, easy to read and printed on recycled paper. The web site was also revamped www.adayinmontereyco.com , which documents my trip on google maps.
Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their logo and web site. The owners didn’t want to stray too far from the original logo because they already had strong brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Access I.V. new website can be view at: accessiv.com
Salinas, CA. | Due to the number of hits on my POP-UP CARD design for non-profits, I thought I’d share the die-cut template. A pop-up card is a simple cost effective way to create a card that makes a lasting impression. The file has the score and die lines on different layers. The pop-up piece doesn’t have to be a circle, it could be almost any shape just as long as it fits in the perimeter of the card. The template was supplied by Casella Creative , a Salinas design firm.
Here is the circle version I created . For Christmas I made a dove that folded out. I hand tape the pop-up in all the card
Montery, CA | Casella Creative of Salinas, CA. just posted a new web site dedicated to the beautiful landscapes of Monterey County. The site supports there new promotional calendar for 2008. The new site can be viewed at www.adayinmontereyco.com
This has been one of my most popular posts on the site, So I have to re-post it due to the popularity.
Original Post:
My daughter was born one week ago. Since this is my first child I have learned many things. One thing is keeping track of daily poops and pees. To make this task easier I created a chart. You may download a pdf to help any other new parents out there.
Download Pdf Infant feeding chart
With over 10,000 downloads of this chart, I posted the donate button so we can have another kid. Thanks
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