Marina Health Care Rebrand
Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their logo and web site. The owners didn’t want to stray too far from the original logo because they already had strong brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Access I.V. new website can be view at: accessiv.com
