Casella Creative

Marina Health Care Rebrand

Access IV is a pharmacy & nutrition service located in Marina CA. They hired Casella Creative to update their logo and web site.  The owners didn’t want to stray too far from the original logo because they already had strong brand recognition. A major problem with the old logo was the IV was mistaken for a roman numeral 4. When the type was placed in all caps the periods had to be used which added an extra element. Using a bold lower-case type solved both issues and allowed this mark more approachability and strength. Casella Creative used a classic typeface (Scala) to add a timelessness to the mark. Access I.V. new website can be view at: accessiv.com

Download Pop-up Die-Cut Template

Salinas, CA. | Due to the number of hits on my POP-UP CARD design for non-profits, I thought I’d share the die-cut template. A pop-up card is a simple cost effective way to create a card that makes a lasting impression. The file has the score and die lines on different layers. The pop-up piece doesn’t have to be a circle, it could be almost any shape just as long as it fits in the perimeter of the card. The template was supplied by Casella Creative , a Salinas design firm.

PDF pop-up die-cut template

Here is the circle version I created . For Christmas I made a dove that folded out. I hand tape the pop-up in all the card